What is Social Media Marketing?

What is Social Media Marketing?

SMM - stands for marketing in social media, that is, the promotion of a resource in various social networks. It can be social networks, forums, portals, and other Internet resources. Promotion in social Networks serves to attract users to a website without using search engines, as SEO implies, but directly. In fact, SMM marketing has existed not so long ago as search engine promotion, moreover, promotion in social media has appeared as a kind of SEO optimization. And SMM, as an Internet marketing tool, achieved its effectiveness only after the largest social networks such as Facebook was created. Given that these social. Networks began to be created around the beginning of the 2000s when the Internet became relatively accessible for ordinary users, and it is from this moment that the age of SMM marketing should be counted.

Key features of SMM

Your products or services are promoted exclusively through social media, without the participation of search engines. This feature can be regarded both positively and negatively. The positive side is that the promotion of the business does not depend on the algorithms of the search engines, and you should not worry that with the next update your resource will drop in the search results or even fly out of the search index. The negative side is that the site loses most of the traffic from search engines, but, as practice shows, users from social networks are more thematic. SMM is a high-quality advertising campaign, which is built on marketing research and has the goal of conveying information about your products or services only to interested target users. Separately, I want to note that SMM does not stand next to concepts such as "spam" and non-thematic advertising. An advertising campaign should be carried out only if your products are interesting and useful to the age category of users of social networks. Initially, many marketers claimed that this promotion method would not last long in the Internet marketing market, but more than 10 years have passed since the appearance of SMM promotion and this tool is gaining more and more popularity every day. Therefore, SMM is one of the most promising methods of promoting resources, which will be on the market for many years. A person who is engaged in the promotion of sites in the social. networks, you must be able to competently, communicate, and clearly express your thoughts, as well as have a convenient site that you need to develop with the understanding of your target audience. If the design and navigation of the site are not at the highest level, you simply will not be able to receive a sufficient number of sales, as there will be a large bounce rate. Detailed information about user behavior on your site can be seen in Google analytics. If you are not an expert in the development and layout of sites, then it is best to contact specialists.

What you need to understand about SMM

If we talk about the tools of SMM promotion, you need to understand that their choice is actually very important. That's because social media marketing is aimed at arousing interest not in search robots, but in living people. Most often, the SMM tool is the publication of posts in thematic groups that will be of interest to users of this community. However, you should immediately make a reservation that the SMM optimizer should have a sufficiently high level of knowledge in this area in order to attract the interest of users in your posts and at the same time not be included in the list of spammers, which will prevent further publication of posts in this community. At the heart of a successful SMM, marketing is a thorough familiarization with your target audience. For example, if you are going to promote a resource dedicated to the sale of the Ipad, then it will be almost impossible to achieve a result in a legal forum. One of the main advantages of SMM marketing over traditional methods of promotion is its durability: this method works for the future, creating the right image and the best brand perception for your potential client.

SMM These days.

Today, you can count hundreds or even thousands of examples of successful promotion using social networks. Not so long ago, a video advertising Evian mineral water received over 60 million views on YouTube, which can be considered a very good result. A good campaign was conducted by Microsoft, advertising on Facebook and its search engine Bing. Users were asked to add a search engine page as a friend - they paid for the virtual money that was used in the games. Within one day, Bing’s page was funded by 425,000 users - a very high rate of performance. You also need to understand that SMM marketing does not work in all niches. In some topics, the good old SEO promotion and contextual advertising will work much more efficiently. Think carefully before investing in the promotion of groups in the social networks of a concrete plant.