Why brands need digital strategy
Businesses today differentiate not on product or price, but on the quality of the experience they provide. And customer experience is increasingly digitized.
If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market share. But the question is: what do your customers really want?
Over 17 years of experience have shown us one thing: quality digital experiences need a strategy driving them. We’ve helped countless clients draw actionable digital roadmaps, launch new websites, and create the apps and experiences that help them compete and win.
Forming a successful strategy partnership
When you commit to working with a team on digital strategy, you want to be confident they know what they’re doing. In our years developing strategies, we understand what clients need from a strategic team:
Engagement. Curiosity is the mark of a strong strategic partnership – your strategy team should show a deep interest in your business and your customers from day one.
Ingenuity. Your strategists shouldn’t be afraid to apply past experience – that’s part of their value – but they should demonstrate the ability to meet unique problems with truly unique solutions.
Actionable Thinking. Your team should make a point to follow “This is what we can do…” with “…and this is how we do it.” Good strategists are always weighing risk and reward, gauging what’s feasible and what isn’t.
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Our digital strategy framework
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Who are you really?
Our team digs deep with clients through frank stakeholder sessions that help us come to grips with your business. It’s a process that pushes the big questions to the surface: Where are you strong? Where do you struggle? And what are your goals and objectives?
Defining your people
We take every step of our strategy process seriously, but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.
Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, including analytics, social listening data, user testing, and information from the client. They help us focus on what visitors want and how they will navigate your digital experience.
Presentation & Implementation
Moving toward the future
We present every strategy to every client, standing by to answer any questions and further explain how our decisions get made. After the initial presentation, the team remains on standby, ready to offer clarity, answer questions, and plan the next steps to set the new experience in motion.
Sizing up your rivals
No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.
Building a Strategy
Insight turns actionable
Preparing a strategy is a team effort. Strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.
It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.